Longhaus' high-touch inquiry approach

Unlike other research firms that simply facilitate telephone-based inquires, Longhaus’ approach to customer inquiries sets us apart and acts as a key differentiator for long-term partnerships.

Longhaus’ high-touch approach is more than merely a request-response process. Each inquiry begins with a 30 minute discussion with a Longhaus analyst, either face-to-face or via teleconference. The analyst then prepares a customised 2-5 page written response, known as a Briefing Note. Each Briefing Note is a formally structured document that captures Longhaus market intelligence and provides directional advice to clients in a consistent format comprised of:

• Background: containing a detailed context and scope of the inquiry by outlining the current client situation, environmental factors or industry events that led to a decision point or requirement for advice for the client.
• Observations: containing Longhaus’ qualitative and quantitative perspectives on the problem, drawing on a combination of Longhaus’ primary and secondary research sources. This section often includes information relevant to the particular problem such as data from the Australian and near-shore market, definitions and segmentation models, lists of vendors, risks and opportunities, and common or good practice.
• Recommendation: containing specific directions the client should consider as the basis for more detailed planning or potential action.

The process ends with a follow-up 30 minute discussion with the analyst, again either face-to-face or via teleconference, to ensure that the advice is understood. The results and outcomes of all client inquires are recorded centrally and can be accessed by registered users in a username and password protected section of the Longhaus client portal. In addition, all Briefing Notes are accessible by Longhaus clients’ as custom research right alongside all syndicated reports.

Longhaus’ Research and Advisory Services provide an incomparable view of how global ICT is being utilised by Australian and Asian end-user organisations within the Australian and near-shore market. Our services offer highly flexible deliverables and include rental or pay-per-view access and month-to-month pricing models, through to concurrent user licensing for annual enterprise support.

• Longhaus Pulse® - the Australian benchmark in vendor market assessments.
• Longhaus Zenith® - forget the hype, this actionable trend quantification and analysis.
• Longhaus 2-Pagers – targeted and highly consumable reports for time poor technology oriented executives.
• Longhaus TV® - digitial video vendor briefing assessments.
• Longhaus Australian Tech Index® - quantitative index-based research that unpacks the elements driving the Australian ICT economy.
• Longhaus Inquiries – custom and documented advisory support for whatever you need answered supported by regional data charts, market observations and recommendations.

Together with the Queensland Government Chief Information Office, Longhaus now offers the true benchmark in Australian Public Sector ICT research. The ICT Baseline:

• PROVIDES deep insights into both the spending and composition of the Queensland Government’s ICT investments. It represents Australia’s most comprehensive commercially available longitudinal ICT research on any public sector enterprise.
• DELIVERS data outlining detailed ICT asset profiles and spending for key budget funded agencies across up to 54 government defined sub-categories of technology.
• SUPPLIES market-share profiles for major vendors and suppliers, and future replacement schedules for existing ICT assets.
• PRESENTS national comparisons to public and private sector industry spending and investment data.
• IMPARTS independent analysis from one of Australia’s leading ICT research and advisory companies.

The provision of a new and high-quality service using data directly provided from the Government dramatically increases ICT vendor efficiency in interacting with the public sector. The ICT market also recognises industry analyst firms and government agencies as highly credible sources of data supply, ranking them higher than internal sales (7%), consultancies (25%), and even internal research (38%) for the same purpose.

For Public Sector Agencies

Our research tells us that the top 5 tools to assist end-user ICT decision makers are: i) a definitive IT strategy, ii) accurate supplier benchmarking information, iii) ICT executive education, iv) simpler terms and conditions in contracts, and v) vendor independent analysis. The ICT Baseline provides immediate access to vital government intelligence to allow agencies to gain visibility into different vendor performance. Save research time in pricing evaluations, and find out which agencies employ a technology you are preparing to pursue.

For ICT Vendors

Our research tells us that the top 5 things ICT vendors want to know about the Government marketplace are: i) cross-agency and whole of government initiatives, ii) forward procurement plans, iii) overall spending on ICT, iv) level of ICT budgets, and v) ICT products used. Through the Longhaus Baseline your organisation can gain access to the ONLY endorsed ICT profiles, benchmarks, detailed spending, market forecasts, and unique analysis to focus your internal marketing spend or assist your next tender submission or sales plan.

Service Coverage

Don’t base your next year’s achievements on “guestimates” and misguided account focus. The Longhaus Baseline is the premier public sector ICT analysis service in the market. Order your copies and get in on the ground level today.

The Annual Government ICT Market Overview provides data, insights, and key analysis covering overall ICT spending, vendors and suppliers, skills and resources, procurement arrangements, major ICT initiatives, and replacement schedules. This is achieved through the combination of Longhaus' industry research on ICT spending together with the detailed asset profiles of the ICT portfolios of Queensland's budget-funded public sector agencies.

 

 The Queensland Government Technology Overview reports on the whole-of-government adoption and use of ICT, its vendors, and suppliers across specific categories of technology including hardware devices and system software technology, application environments, desktop and productivity, network technology, and more.

 

 

The Queensland Government Applications Overview reports on the whole-of-government adoption and use of ICT, its vendors, and suppliers across specific categories of business applications and software including enterprise resource planning, supply chain management, service delivery, customer relationship management, organisational optimisation, and science and engineering.

 

Longhaus produce a range of interactive, content and event deliverables including online access to all published research, supported by customised analyst advisory responses. The Longhaus Baseline advisory service provides detailed insights into key issues, analysis and recommendation specific to governmetn agencies and clusters, and custom data extracts in response to tailored requests not otherwise published or reported.

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