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Whether it is to understand the behaviour of a potential employee during an interview, playing devil's advocate at a board meeting in the face of a difficult decision, or simply sparked out of a desire to better understand the world around us, almost everyone has encountered the hypothetical question; the sometimes uncomfortable situation that begins with "What if..."

When faced with intractable problems hypothetical questions are especially helpful when trying to decide between a number of choices. Yet for a small group of people there is something suspect, illegitimate, fanciful or even wasteful about conjecture rather than hard fact. But when employeed correctly, the imaginary, but plausible scenarios of a hypothetical situation can allow us to explore possibilities about the future without fear of repercussion or retribution.

Chief Information Officers, senior exectuives and decision makers are faced with the constant challenge of assimilating new and sometimes untested or unverified technology strategies. The Brisbane ICT Hypothetical Series is a joint initiative between Longhaus, and Invest Brisbane designed to provide audiences with a much needed mechanism to explore both the potential opportunities and hidden challenges of new technology with little more investment than time and thought.

The series began with a bang in November 2008 and provides a creative platform to explore those issues facing the industry that are current and generating a mixture of both excitement and confusion. The series brings together some of the best and brightest leaders in ICT to examine the implications of cutting-edge topics in a hypothetical setting. All event attenedees, panelists, and Longhaus' AAA subscribers also receive a complimentary transcript from the event.


Invest Brisbane is the official inward investment agency for the city of Brisbane. The agency is responsible for attracting, encouraging and retaining investment. Invest Brisbane also encourages growth in Brisbane by addressing gaps in business through the development and management of strategic initiatives and building on and developing new bilateral relationships with target cities and countries.




Internet Television: We’ll make you famous (23rd July 2009) PDF Print E-mail

IP-based television has come a long way since 1997 when an Australian production company “threw” the first live web cast of the Sydney Mardi Gras to a global audience of millions. Internet television now allows viewers to choose the show they want to watch from an online library of on-demand streaming or select and download video formats.

Driven by the need to reach an increasingly disenfranchised youth market, Channel 9’s parent company CVC Asia Pacific has decided on a new strategy set to change the global landscape of the Australian media and technology industries within just a few short years.

It is during the 50 year celebrations of terrestrial television in Australia that Channel 9 announces their Queensland operations, QTQ Nine, will own the pilot launch of a new global internet television initiative. And just as Bruce Gyngell uttered that immortal phrase in 1956, Kym Gyngell is invited 53-years later by Channel 9 to launch the initiative with the words “This is Internet Television”.

In a world first, the CVC initiative will see Channel Nine seek content in the form of micro-programming from businesses to support the new move to free-to-air digital television and the blossoming content appetite of an army of eager subscribers. Gone are the traditional barriers of media content and production as Channel 9’s media buyers invite any company with IP to sell to bring their wares forward. Advertising and approaches to traditional marketing will never be the same again as advertising is tailored to the unique profile and predefined preferences of individual subscribers finally receiving free-to-fibre feeds into their lounge rooms.

In the third of the Brisbane ICT hypothetical series please join Longhaus and Invest Brisbane as they explore the emergence of a regulated “You Tube” -style media monolith and what it could mean for Australia’s media, technology, advertising, business, and consumer markets...

Confirmed Panelists: Michael Branagh, Managing Director, Cummins Nitro ("Best Job in the World" Campaign for Tourism Queensland); Bernie Hogan, General Manager Quest Community Newspapers, A News Ltd Company; Marcus Field, Managing Director, Evolution Media; Christian Longstaff, Partner Technology Specialist - Information Worker, Microsoft.

Event details:  23rd July 2009, Icon Theatre, 175 Eagle Street Conference Centre, Brisbane. 3pm for 3.30-5.00 followed by cocktails. To register your interest please contact Katherine Baker on +617 3006 6266 or email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it