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IP-based television has come a long way since 1997 when an Australian production company “threw” the first live web cast of the Sydney Mardi Gras to a global audience of millions. Internet television now allows viewers to choose the show they want to watch from an online library of on-demand streaming or select and download video formats.
Driven by the need to reach an increasingly disenfranchised youth market, Channel 9’s parent company CVC Asia Pacific has decided on a new strategy set to change the global landscape of the Australian media and technology industries within just a few short years.
It is during the 50 year celebrations of terrestrial television in Australia that Channel 9 announces their Queensland operations, QTQ Nine, will own the pilot launch of a new global internet television initiative. And just as Bruce Gyngell uttered that immortal phrase in 1956, Kym Gyngell is invited 53-years later by Channel 9 to launch the initiative with the words “This is Internet Television”.
In a world first, the CVC initiative will see Channel Nine seek content in the form of micro-programming from businesses to support the new move to free-to-air digital television and the blossoming content appetite of an army of eager subscribers. Gone are the traditional barriers of media content and production as Channel 9’s media buyers invite any company with IP to sell to bring their wares forward. Advertising and approaches to traditional marketing will never be the same again as advertising is tailored to the unique profile and predefined preferences of individual subscribers finally receiving free-to-fibre feeds into their lounge rooms.
In the third of the Brisbane ICT hypothetical series please join Longhaus and Invest Brisbane as they explore the emergence of a regulated “You Tube” -style media monolith and what it could mean for Australia’s media, technology, advertising, business, and consumer markets...
Confirmed Panelists: Michael Branagh, Managing Director, Cummins Nitro ("Best Job in the World" Campaign for Tourism Queensland); Bernie Hogan, General Manager Quest Community Newspapers, A News Ltd Company; Marcus Field, Managing Director, Evolution Media; Christian Longstaff, Partner Technology Specialist - Information Worker, Microsoft.
Event details: 23rd July 2009, Icon Theatre, 175 Eagle Street Conference Centre, Brisbane. 3pm for 3.30-5.00 followed by cocktails. To register your interest please contact Katherine Baker on +617 3006 6266 or email to
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