Google continued to push a plethora of products and services into the market in 2009 furthering a sprawl of branded technology with seemingly little strategy. Evidenced by a portfolio that now includes an e-book, Chrome, Android, GTalk, Wave, Gmail, Earth, Maps, EPay, Picassa, cloud data centres, a pending notebook, tablet, social networking and of course advertising and search, the US giant is exhibiting the classic behaviours of an alternative free and open source vendor (FOSS) struggling against proprietary monopolies to establish a beach-head within the technology stack.